Responding to requests from SEMA members for market research
information, the 2009 SEMA Show included a strong new benefit
program for exhibitors and attendees alike. SEMA selected a
group of automotive enthusiasts to participate in a market research and
feedback session, both prior to and during the Show.
The program included top opinion leaders and consist
of car collectors, club members, bloggers and enthusiasts who are
active in automotive forums and social media. By taking part in the
program, participants revealed valuable insights and offered unique
perspectives on their SEMA Show experience.
The program
provided feedback on new products, show vehicles and industry trends.
Additionally, Show participants benefitted from increased viral
messaging about Show activity through social media channels.
If your company was an exhibitor at the 2009 SEMA Show, please contact Megan McKernan at meganm@sema.org to receive your complimentary copy of this report.